The Ice Cream Boom: News and Trends.

Last year, a heat wave invaded much of Brazil, making Brazilians looking for refreshing ways to relieve themselves. Ice cream has become even more essential. According to the Brazilian Ice Cream Association, consumption of the product grew by an impressive 15% in 2023, totaling 438 million liters.

This significant increase in consumption is attributed not only to high temperatures, but also to innovations presented by the market. Ingredients such as pistachios, hazelnuts and salted caramels have not only attracted new consumers, but also boosted business profit margins.

The ice cream industry, as a result, saw notable growth in its revenue, exceeding R$16 billion in a single year. Forecasts indicate that this number is on track to reach the 20 billion marks by 2028.

The ice cream sector is on the rise and the opportunities for entrepreneurs and companies are more promising than ever. This is the ideal time to explore the possibilities.